About Me

Loredana Strelar, born in Zagreb, Croatia, developed a passion for animals, particularly horses, from a young age. She began riding at the age of four and pursued a career in show jumping before becoming a jockey. After moving to Vienna, Austria, she attended veterinary school before dedicating herself full-time to race riding.

Despite a career-ending accident in 1999, Loredana remained deeply involved in the horse racing industry, eventually establishing a successful stable in Pisa, Italy. Drawing from her extensive experience, she turned her focus to crafting high-quality racing and riding boots, which she now supplies to top jockeys and racing staff in the UK, Ireland, and worldwide.

Loredana’s mission is to provide affordable, custom-made products of exceptional quality to busy professionals in the horse racing industry.

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